We Got Tired of Awareness That Goes Nowhere

October rolls around. Everything turns pink. November brings mustaches. December, red ribbons. January, the colors change again.

And then what?

Awareness became a performance. A logo on a coffee cup. A hashtag that trends for 48 hours. A ribbon pinned and forgotten.

What if clothing could actually start a conversation instead of just signaling one?

The Problem With Ribbons

Loud, but shallow. The message is complete before the conversation begins.

Cause-specific. One color. One month. Then it disappears.

Preaching to the choir. If you recognize it, you already know.

We wanted dialogue — not declarations.

The Question That Changed Everything

What if one symbol could represent any cause?

Something minimal. Something universal.

Something that says, “I care about something bigger than myself” — without explaining it until someone asks.

Three Boxes. One Truth.

Change doesn’t happen in one step.

▢ Box One — Awareness

See the cause. Recognize the need.

The first box fills when something invisible becomes visible.

▢ ▢ Box Two — Understanding

Learn the story. Connect with purpose.

The second box fills when awareness deepens.

▢ ▢ ▢ Box Three — Action

Join the movement. Fund the change.

The third box fills when awareness turns into impact.

The Power of “What Does That Mean?”

An AWRNS hoodie isn’t a billboard. It’s an invitation.

That question is awareness happening in real time.

From Awareness to Action — Your Choice

At checkout, you can add a donation to your chosen cause.

100% goes directly to verified charity partners.

The hoodie is the hoodie. The donation is the donation.

Join Us

Pick your cause. Wear the symbol. Start the conversation.

Questions? We’re real people and always open to conversation.